“My biggest complaint, by far, has bothered me for some time but has taken me only until recently to put my finger on. Tumblr discourages identity. Or, to be more specific, it promotes shallow identity. Moreso than other blogging systems like WordPress or ExpressionEngine, Tumblr blogs frequently offer only scant few details about their authors. I can’t recall how many Tumblr sites I’ve visited where it wasn’t clear who was behind the posts, what their background was, or what their intent was. Many of these sites are artful, well designed and are actually quite engaging, but I guess I’m old fashioned in that I like to know who’s behind them.”